Reset MSM


Founded by Joy Yaffe, dubbed one of the top 25 most important fashion figures by The Times, Reset is a luxury lifestyle brand that provides interactive mindfullness experiences to address ‘Modern Stress Management’.

A veteran of high-end fashion branding but relatively new to the digital space, Joy came to us with a clear idea of her business goals and the services she wanted to offer but needed some guidance on going digital.

"We believe the investment management industry has not benefited from the innovations seen in other sectors… consider what Spotify did for music, or Netflix for online television"

Thomas McHugh - CEO, Finbourne

What We Did

  • User experience design
  • Interface design for iOS app
  • Created an interactive, investor-ready prototype


Working closely with Joy, we transformed her ideas into a fully interactive prototype – giving her the tools needed to showcase her vision to new investors, and keep her team aligned during the fast-paced early startup phase.