For nearly 30 years Oliver Brown has been a leading shopping destination for traditional and contemporary menswear collections – from city suits, to formal evening wear, to tweed country clothing, the Chelsea tailors has built a reputation for impeccable fit and clean-cut finishes.

Unfortunately their template-based e-commerce site did little to reflect the premier shopping experience of their flagship store. We worked closely with Oliver Brown’s new head of e-commerce to redefine what the online shopping experience looked like for the brand.

• Customer experience review + strategy
• End-to-end e-commerce redesign
• Creative direction

The resulting design blends the heritage and tradition of the brick-and-mortar store with a modern e-commerce aesthetic, all the while improving the online shopping experience through restructured navigation, sensical product hierarchies and a clean, un-cluttered design.