Oliver Brown
Client ⟶ Oliver Brown
Branded E-Commerce
A contemporary e-commerce design for the traditional Chelsea tailors
By Nathan Barlow
Overview
For nearly 30 years Oliver Brown has been a leading shopping destination for traditional and contemporary menswear collections – from city suits, to formal evening wear, to tweed country clothing, the Chelsea tailors has built a reputation for impeccable fit and clean-cut finishes.
Unfortunately their template-based e-commerce site did little to reflect the premier shopping experience of their flagship store. We worked closely with Oliver Brown’s new head of e-commerce to redefine what the online shopping experience looked like for the brand.
“Men of style should always be simply but elegantly dressed”
Beau Brummel
What We Did
- Customer experience review + strategy
- End-to-end e-commerce redesign
- Creative direction
Result
The resulting design blends the heritage and tradition of the brick-and-mortar store with a modern e-commerce aesthetic, all the while improving the online shopping experience through restructured navigation, sensical product hierarchies and a clean, un-cluttered design.
