For nearly 30 years Oliver Brown has been a leading shopping destination for traditional and contemporary menswear collections – from city suits, to formal evening wear, to tweed country clothing, the Chelsea tailors has built a reputation for impeccable fit and clean-cut finishes.
Unfortunately their template-based e-commerce site did little to reflect the premier shopping experience of their flagship store. We worked closely with Oliver Brown’s new head of e-commerce to redefine what the online shopping experience looked like for the brand.
“Men of style should always be simply but elegantly dressed”Beau Brummel
The resulting design blends the heritage and tradition of the brick-and-mortar store with a modern e-commerce aesthetic, all the while improving the online shopping experience through restructured navigation, sensical product hierarchies and a clean, un-cluttered design.