Aniefiok ‘Neef’ Ekpoudom is a writer and brand strategist from South London. Specialised in researching and documenting the urban and youth culture of contemporary Britain, his work spans everything from features in The Guardian, to award-winning campaigns with adidas. Our aim for this project was to create a centralised hub for all of Neef’s writing, and brand-related work.
We designed and developed a dynamic WordPress site that consolidated Neef’s wide body of work into a single, easy to navigate website.
"I use my knowledge and expertise on British youth culture to connect the dots for brands and agencies, allowing them to understand the motivations, fears and feelings of sub-sectors across society. This has seen me work as a cultural strategist for agencies and clients like YouTube Music, We Are Social, Adidas, McCann, Nike, and others”Aniefiok 'Neef' Ekpoudom
Bold typography and striking imagery complement the minimalist framework, while a clear information hierarchy balances focus between published articles and branded case studies – showcasing the full spectrum of his unique skillset.