Project Info

For just shy of 3 decades, Oliver Brown has been the destination brand for exquisite traditional and contemporary menswear collections. The Chelsea tailors have built a reputation for impeccable fit and clean-cut finishes delivered through a seamless and sophisticated in-store shopping experience.

The business felt the existing templated e-commerce site did not reflect the brand narrative or utilise the opportunity to generate higher online conversions.  We collaborated with the new Head of E-Commerce to redefine the site style and identify areas that were generating good conversions and addressing points of consumer loss.

The resulting design blends the heritage and tradition of the brick-and-mortar store with a modern e-commerce aesthetic, holding onto the rich past of the brand while still being able to address the modern consumer.

ClientOliver BrownServicesE-Commerce designLink- Design Only -

"From start to finish my interaction with Nathan and Full Frontal Design was professional and stress-free. They took the time to listen to what I wanted and learn about our company but also brought their own ideas, experience, and creativity so that the end design was more well-rounded. Because they don't use templates as standard, we worked together to match my vision and created a website design that was completely bespoke to my needs. Communication was regular and quick, and they explained the process in terms I could easily understand. Overall, it was a genuine pleasure to work with Nathan and the team"

Ronald Trogdon - Head of E-commerce & Marketing