Reset

A personalised wellness experience to better your mind, body and soul

Reset
Founded by Joy Yaffe, dubbed one of the top 25 most important fashion figures by The Times, Reset is a luxury lifestyle brand that provides personalised digital solutions to address ‘Modern Stress Management’.

A veteran of high-end fashion branding but relatively new to the digital space, Joy came to us with a clear idea of her business goals and the services she wanted to offer, but needed some guidance on going digital.

Working closely with Joy, we transformed her ideas into a fully interactive prototype – giving her the tools needed to showcase her vision to new investors, and keep her team aligned during the fast-paced early startup phase.