Using market research, data analysis and internal interviews, we’ll work with you to identify key goals and opportunities for the business. If available, we’ll look at existing website data, including traffic sources, conversion rates, etc. to understand where the biggest opportunities lie for improving the existing site. By assessing competitors and the wider market, we’ll determine specific best practices and benchmark design styles for your business, ensuring the end result not only stands out but is industry-appropriate and competitive.
Next, we’ll define your project’s UX strategy using both the insights gained during discovery and our experience delivering user-centric designs. Starting with ‘why’, we’ll establish key motivations behind the project and how we can use smart design to better connect with your end-users. We advocate simplicity and work hard to remove superfluous elements to deliver focused design solutions that create real business value.
Once we’ve reviewed the UX documentation and strategy together and agreed on a final copy, we’ll get to work on the visual design of your project. This begins with us presenting visual style boards for you to choose from. This is the part we genuinely love; collaborating with you so you can influence the design direction whilst we offer our expertise on best practice along the way. After this is all agreed and signed off, the development begins!
Our development process is open and iterative. Using private testing servers, you’ll be able to view and interact with your site as we’re building it, ensuring you’ll never be lost or out the loop.
Once your project has been built and tested we’ll give you the grand tour and run through how to manage basic edits (when appropriate). After your final sign off, it’s time to launch.